Developers can continue to submit apps on Christmas, book publishers can’t
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Apple has abandoned its usual shutdown of App Store review teams over the holidays, though it warns processes will be slow and Apple Books remains closed.
Apple has traditionally ceased licensing new or revised apps for a period of Christmas and always communicates details of deadlines to developers in advance. Now he has just announced that there will be no such shutdown for applications this year.
“This year, we’re excited to continue accepting submissions in App Store Connect throughout the upcoming vacation,” Apple said in an article posted on its developer site. “Make sure your apps are up to date and ready for the busiest season on the App Store.”
“Due to the expected high volume, plan to send out urgent submissions sooner,” he continues. “Please note that exams may take longer from November 24-28 and December 23-27. “
Considering the longer time, however, it is still good practice for developers to deliver before the Christmas dates.
And while book publishers use the same Connect system as app developers, there hasn’t been a change for them yet. New books slated for release on January 3, 2022, for example, still need to be downloaded to Apple by December 13, 2021.