Fox Business Network revamps its Primetime programming, abandoning opinion broadcasts for reality and documentary series
Rich has studied Walters’ interviews with luminaries like Johnny Carson, Frank Sinatra and Lucille Ball. “I paid attention to his intros and outros, to his pace,” for his show “The Pursuit” which originated on the subscription streaming platform Fox Nation and which launches this week on the Fox cable release. Corp. as part of a revamped prime-time block.
“I’m not really focused on making people successful,” says Rich. “I focus on what makes the person capable of being successful.
A new spotlight on inspiration and innovation may surprise some viewers at Fox Business Network, which in recent years was known for its daytime business coverage that attempted to link Wall Street movements to Main Street issues. and a pair of fiery evening opinion programs directed by Lou Dobbs. and Trish Regan which generated a major controversy. Regan’s rejection of the early coronavirus pandemic led to its separation from the network, and Dobbs’ rejection of Joe Biden’s election as president took place before the network cancels its broadcast – Fox Business’s most watched show – in February.
The network has long relied on documentary programs such as “Strange Inheritance,” which examines unusual legacies. Now executives believe Fox Business can bring more prime-time viewers with a similar effort that focuses on getting things done, says Lauren Petterson, who was appointed President of Fox Business Network in 2019 after more than a decade overseeing the morning show “Fox & Friends”. “Fox News Channel does a great job covering politics and current affairs, ”she said in an interview. “We want to complement this, but not try to compete with it.”
The network is not ignoring opinion: Larry Kudlow’s late-afternoon program, usually more market-oriented and headline-focused, remains on the air, and the 7 p.m. time will be anchored by the irreverent Lisa Kennedy Montgomery, who usually wears her middle name for TV homework.
Fox Business is revamping prime time in a tricky era for media companies. More and more one-time viewers are turning to streaming points for entertainment and information, and the business news category is not immune to the trends. CNBC’s subscriber base is expected to fall 5.1% in 2021 to 76.6 million, according to Kagan, a research firm that is part of S&P Global Market Intelligence, from 80.8 million last year. Fox Business subscribers are expected to fall nearly 8.6% in 2021 to 70.5 million, from 77.1 million the previous year.
Fox executives have studied where the after-hours economic news crowd goes, Petterson said. “They go to history shows, to real estate shows,” she notes. In recent months, the company has added similar topics to its Fox Nation streaming outlet, seeking to create a wider range of programming that appeals to what executives believe are the lifestyle choices of Fox viewers. News. The genres also included real crime and the Clint Eastwood films. “We looked at the data and it was stable and consistent,” Petterson explains. Placing certain series from Fox Nation on Fox Business gives the company another way to cushion costs.
Fox Business’s main rival, CNBC, has found success with prime-time programming that focuses on reality-type shows, such as “The Profit” or covers of “Shark Tank”. Petterson believes his network will reach out to people who may not be as comfortable on the stock market. “We focus on ordinary people and their stories,” she says. “It’s going to feel very authentic and achievable.”
From Monday to Thursday, Fox Business’s prime hours will be filled with housing-finding and hard work programming. Mike Rowe, a longtime television host who has worked for Discovery, National Geographic and CNN, presents “How America Works,” a new original series, at point of sale on Mondays, followed by “American Built,” a directed show. by Fox Business anchor Stuart Varney who examines engineering marvels and is originally from Fox Nation. “This is not a history show,” says Varney. “It’s an engineering show. It’s a problem-solving show.
Tuesdays are devoted to real estate. “American Dream Home,” at 8 p.m., follows families in search of the perfect home and is led by Fox Business presenter Cheryl Casone. At 9 p.m., Fox Nation host Kacie McDonnell will host “Mansion Global,” a half-hour show that explores lavish properties across the United States and is based on a regular Wall Street Journal article. In addition to Rich’s 9-hour program, Wednesdays include the original “American Gold: The Legend of Bear Gulch” series. The hour-long series follows the Dale brothers, a family that farm 800 acres in Montana where they hope there is still gold to be found. On Thursday, the network will host episodes of the aforementioned programs and keep the Friday night program intact, run by the programs of Maria Bartiromo, Gerard Baker and Barron’s.
Varney hosts a three-hour show every weekday morning on Fox Business and believes people who watch him follow the ups and downs of the Dow will find something they will enjoy in the stories of the construction of the Hoover Dam or the Cathedral of crystal. “It’s the story of people who take risks, without knowing if it’s really going to work,” he says.
As for Rich, the musician, he thinks his show offers a tune more people will want to hear. “Pursuit” will feature interviews with everyone from Richard Petty to Gavin DeGraw to Robert Sherrill, a former drug dealer who started a new business and worked to educate inmates on financial matters. Rich says he’s committed to having people on the program who don’t necessarily share his views or political views.
“It’s not just about who you are or where you’re from or what you’ve done, as long as you’re willing to work hard,” he says. “It’s an import message to remind people. “
(Pictured: John Rich, right, interviews Gavin DeGraw for “Pursuit!”)
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