Predictions about the demise of the movie industry are “wrong”: CEO of IMAX
Despite concerns about the effect of the coronavirus on public and large-capacity places like cinemas, the latest Spider Man The episode broke records over the weekend – earning a place as the third-best prime minister of all time, according to Liz Claman of FOX Business.
Claman spoke with IMAX CEO Richard Gelfond on Monday about critics who believe the pandemic will or kill conventional cinemas:
“I think we should tell them, you are wrong. There have been predictions of the demise of the movie industry over the last decades and decades, whether it was television or before that, maybe radio. , television, DVDs, VCRs – it’s always the end of cinema, ”he said.
“Now it’s streaming. The latest end of the movie industry,” he continued, “[But] people want to go to the movies. It’s a social experience, special for these global blockbusters, you want to go there with your friends, you want to be the first to see it and the numbers don’t lie. “
Gelfond said that another recent blockbuster to defy negative predictions was Marvel’s Labor Day movie “Shang-Chi”, which topped the box office during several consecutive weekends. The film first saw an exclusively theatrical release.
“So I think of people who live in an alternate universe when they question the numbers,” Gelfond said.
“But people want to go back to the movies, regardless of what other people say.”
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Big weekend for the third Tom Holland Spider-Man came even higher than expected, releasing $ 260 million from ticket sales in North America, Sony Pictures announced Monday. It’s also the best opening weekend ever for the Spider-Man movies, Sony Pictures, and the month of December.
While Sunday’s extra push put “No Way Home” ahead of “Avengers: Infinity War,” which opened at $ 257.7 million in April 2018, it remains far behind “Avengers: Endgame,” which has debuted at $ 357.1 million in April 2019.
The stellar opening was a much-needed victory for the theatrical exhibition industry, which struggled during the pandemic. Until the arrival of “Spider-Man,” no film in the Age of Pandemic had opened more than $ 100 million.
The Associated Press contributed to this report.